Commission Junction - Publisher case studies.

BradsDeals.com Case Study

Commission Junction Helps CJ Performer™ BradsDeals.com Increase Affiliate Revenue By 100 Percent

BradsDeals.com was created by a college student in 2001 to help friends and family save money. Today, the site helps over one million consumers shop online each month and generates over $40 million in annual sales for over 600 retailers. By handpicking the best values in online shopping, BradsDeals.com makes an often-complicated process of searching for the best deal online easier while also saving consumers money. As a CJ Performer, a Commission Junction top-performing publisher, BradsDeals.com runs a model program based on personalization, focusing on more than one audience, and finding creative offers for its customers. The results speak for themselves – in one year working with Commission Junction, BradsDeals.com increased sales by 100 percent.


	"Commission Junction understands what BradsDeals.com is trying to do and is able to help us get there." Brad Wilson Founder and Publisher

One of the most compelling aspects of the BradsDeals.com Web site is its level of personalization. Users can find over 1500 handpicked deals on the site. Keeping friends and family in mind, BradsDeals.com becomes a virtual and trusted friend to shoppers. BradsDeals.com scours the Internet to find deals, and then includes a personal note with each offer. In addition, users can sign up for "Brad's E-mail Alert" to get up-to-date coupons.

Visit BradsDeals.com and you will find a wide range of products. From iPods to bottles of Bordeaux, the site doesn't limit its listings to just one audience. Brad Wilson, the founder and publisher, advises other publishers not to focus on one segment of online consumers. "Some people hear 'deals' and they automatically assume males 18-24," says Brad. His advice follows the patterns of online shoppers. According to International Demographics, an equal number of men and women were online in 2004. In addition the group states, only 15 percent of all adults online are between the ages of 18-24.

Perhaps nothing shows the personalization and creativity of the coupon site more than BradsDeals.com's coupon for 10 percent off an actual space flight. Listing options such as the $20 million Space Adventures or for Richard Branson's Virgin Galactic project that will provide two-hour spaceflights for $200,000 in 2008, Brad will personally send a check to the traveler for 10 percent or $10,000 once the flight is complete. While space travel might not be for everyone, BradsDeals.com certainly knows how to make the offers entertaining.

BradsDeals.com is a CJ Performer, Commission Junction's designation for top revenue generating publishers. CJ Performers such as BradsDeals.com receive a high level of support, access to beta versions of new technologies, free access to product catalogs, custom reporting and analysis, expedited technical support and an account manager. Because of BradsDeals.com's dedicated single point of contact, it often has access to deals and specials before many competitors in the affiliate world. BradsDeals.com's CJ Performer status also grants it access to higher commissions and exclusive deals just for its site.

"Commission Junction understands what BradsDeals.com is trying to do and is able to help us get there," said Brad. "I have been informed of many great deals by my account manager at Commission Junction who is as familiar with the marketplace and their advertisers as we are."

"Brad Wilson's approach to shopping and saving online is creative and very successful. His attention to detail and dedication to his customers is a great example for other publishers to follow," said Kerri Pollard, vice president of client performance. "CJ Performer is a perfect solution for top-tier publishers like BradsDeals.com who are looking for advanced services and personalized attention."

From an iPod to a space flight, Brad Wilson understands how to create a site that focuses on the customer while generating maximum revenues. His customers view him as a trusted friend and he rewards them with not only entertainment, but also great deals. By partnering with Commission Junction, Brad ensures he has access to the latest technology, most current offers and insight from the industry's most respected experts.

Top

Case Study home page